I'M Rawad A. Mroueh

Digital Marketer * SEO Specialist * Data Analyst

A Digital Marketing professional with more than 4 years of experience. Specialized in search engine optimization in all its aspects: SEO copy writing, content marketing, local SEO, Ecommerce SEO, international SEO, video optimization and app store optimization. Proficient in Pay per Click advertising such as Google ads and Facebook ads, with experience mainly focused e-commerce. Have worked on boosting organic presence for regional clients such as Toyota, STC, RTA, NBK and Red Bull. A Big Fan of Online Learning and Data-Driven Solutions in Marketing. An MBA graduate in Data and Business Analytics.

  • Name: Rawad A. Mroueh
  • Email: digital@rawadmroueh.com
  • Phone: +9613429250
  • Address: Beirut, Lebanon
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90% Content Marketing/SEO
90% Complete
80% Pay Per Click /SEM
80% Complete
80% Data Analytics
80% Complete
80% E-commerce
80% Complete
Rawad A. Mroueh

RANDEM. Do BetterE-commerce Marketing and Analytics Manager

2018 - 2020

Leading a team of professionals handling e-commerce marketing activities across all digital channels including SEM, SEO, Social and email marketing.

Rawad A. Mroueh

Publicis Media MENASEO Executive/Senior SEO executive

2015 - 2018

In this position, I have been directly involved in every aspect of SEO, starting with the very basics i.e. Keyword Research, Crafting Meta Tags, off page SEO techniques and performing technical audits – reaching advanced content marketing strategies i.e. influencer marketing, outreach, intent modeling and Structured Data in addition to Video Optimization i.e. YouTube Optimization and mobile SEO i.e. App Store Optimization and mobile UX.

About Diplomas

MBA in Data and Business Analytics provided by the America University of Science and Technology in Beirut, is one of the first of its kind in MENA region. Besides providng managerial essential knowledge, this program build a solid foundation in statistical methods and data analysis tools such as Clickview , weka and rapidminer. Progress: Completed

About Diplomas

A series of 23 online courses around data importing, cleaning, manipulating and visualization using the popular R language. Progress: Completed

About Diplomas

Recognizing a shortage of qualified individuals to fill the growing need for specific job roles, Microsoft Professional Program is a new way to learn the skills and get the hands-on experience these roles require. After passing all courses in the track and completing a final project, individuals earn a digitally sharable, résumé-worthy credential that confirms mastery of these functional and technical skills. Progress: 60%

About Diplomas

Benefiting from Publicis Media learnig platform, I completed all learning programs related to each stage of the campaign management life cycle in programmatic advertsing from an agency perspective and was able to pass the final exam earning a badge and certification as a programmatic expert.

About Diplomas

Certified in Google Ads search, display and mobile and currently pursuing Google Shopping ads certification.

About Diplomas

I have passed Google Analytics certification exam that included fundamentals, mobile anallytics, app analytics and ecommerce analytics.