RAWAD A. MROUEH
Marketeer. Content Strategist. Data Story Teller.
I Help Businesses Achieve Growth Through Conversion Rate Optimization and SEO/SEM Strategies
Business Assessment
Search Engine Optimization Plan
Conversion Rate Optimization Plan
Search Engine Marketing Plan
Industry / Trend Analysis
Keyword Research
SEO Audit
SEO Strategy
SEO Project Plan
What is your business About? Who are your customers? Where do you stand now? What do you aim to achieve?
What are your industry's variables? Who are the big/small players? How does the future of the industry look like?
Where do you stand from an SEO Perspective? Content, Structure, Link Profile, Technical SEO, etc.
What are your audience searching for? What are the questions your audience are asking? What are the search trends?
Connecting the dots and coming up with an approach that serves business goals
A detailed action plan for the optimization activities
Who are your main customer groups? Which parts of your site addresses each?
Assigning Personas
Heuristic Evaluation
Going through a checklist to make sure your website/app follows UX best practices
Setting Objectives
What is/are the campaign main objective(s) and expected results
What kind of insights we can get from your analytics, customer surveys, engagement heat maps and usability testing?
Data Collection/Analysis
Grouping findings and translating them into hypothesis to be tested
Detecting Patterns
Prioritizing hypothesis to be tested and creating an optimization roadmap. Up to 4 experiments a month.
Experimentation Plan
Record learnings from experiment results and post-testing segmentation
Test, Learn, Repeat
Assigning target keywords, bidding strategy, budget, target audience, negative keywords, landing pages, etc.
Planning the Campaing(s)
Looker studio live performance dashboard to help monitor campaign and derive insights.
Live Dashboard
How can we tweak campaign variables to make it perform better?
Campaign Optimization
You numbers are looking good? It's time for scaling spend and maximizing ROI.
Scale & Maximize Net ROI
Let Numbers Speak!
How do your main campaign metrics look like in the context of your business (Cost, Profit)?
Brands I've Worked With
“Calmly and efficiently, Rawad will successfully manage to fulfill the endeavor that you asked him to help you achieve"
Gergi El Murr, Founder @ My Force Course
“With very little input from us, Rawad figured out the brand, our approach and target audience. Improvements are methodical and well designed".
Andrew Hassard, Founder @ Mango Bikes UK
“With very little input from us, Rawad figured out the brand, our approach and target audience. Improvements are methodical and well designed".
Name Name, Title @ Medical Professionals
Want to Discuss a Project or Schedule a Consultation Session? Leave me a Note!
