A Digital Marketing professional with more than 4 years of experience. Specialized in search engine optimization in all its aspects: SEO copy writing, content marketing, local SEO, Ecommerce SEO, international SEO, video optimization and app store optimization. Proficient in Pay per Click advertising such as Google ads and Facebook ads, with experience mainly focused e-commerce. Have worked on boosting organic presence for regional clients such as Toyota, STC, RTA, NBK and Red Bull. A Big Fan of Online Learning and Data-Driven Solutions in Marketing. An MBA graduate in Data and Business Analytics.
RANDEM. Do BetterE-commerce Marketing and Analytics Manager
2018 - 2020
Leading a team of professionals handling e-commerce marketing activities across all digital channels including SEM, SEO, Social and email marketing.
Publicis Media MENASEO Executive/Senior SEO executive
2015 - 2018
In this position, I have been directly involved in every aspect of SEO, starting
with the very basics i.e. Keyword Research, Crafting Meta Tags, off page SEO
techniques and performing technical audits – reaching advanced content marketing
strategies i.e. influencer marketing, outreach, intent modeling and Structured Data in
addition to Video Optimization i.e. YouTube Optimization and mobile SEO i.e. App
Store Optimization and mobile UX.
MBA in Data and Business Analytics provided by the America University of Science and Technology in Beirut, is one of the first of its kind in MENA region. Besides providng managerial essential knowledge, this program build a solid foundation in statistical methods and data analysis tools such as Clickview , weka and rapidminer. Progress: Completed
A series of 23 online courses around data importing, cleaning, manipulating and visualization using the popular R language. Progress: Completed
Recognizing a shortage of qualified individuals to fill the growing need for specific job roles, Microsoft Professional Program is a new way to learn the skills and get the hands-on experience these roles require. After passing all courses in the track and completing a final project, individuals earn a digitally sharable, résumé-worthy credential that confirms mastery of these functional and technical skills. Progress: 60%
Benefiting from Publicis Media learnig platform, I completed all learning programs related to each stage of the campaign management life cycle in programmatic advertsing from an agency perspective and was able to pass the final exam earning a badge and certification as a programmatic expert.
Certified in Google Ads search, display and mobile and currently pursuing Google Shopping ads certification.
I have passed Google Analytics certification exam that included fundamentals, mobile anallytics, app analytics and ecommerce analytics.